THE ATTENTION LAB
Master Project, DAE, 2020
Website Construction: Marie Dvorzak
Eye Tracking Development: Maik Nothbaum
# UX design
# Eye Tracking
# application for exploration
Today’s digital environment is changing how we interact with information. Overstimulated and overloaded, we practice behaviours such as skimming and multi-tasking to cope – our attention span is decreasing, we are unlearning to engage deeply with content.
The Attention Lab hopes to build a sustainable relationship between the self and information. It uses eye-tracking techniques to identify our highest cognitive response during the interaction with our laptops. A quick, jerky fixation of our gaze on a small area of our screen reveals high personal interest. This data sheds light on our selective perception, allowing us to look back at what we already found interesting and giving us tools to reflect and focus. The application allows you to walk through your own digital perceptual landscape to ex- plore your own attentional focus.